Nathan Yasis | Wisconsin Sports Heroics

The Green Bay Packers operate under a rare structure in the NFL as a publicly owned franchise. That setup brings certain benefits but also some drawbacks. The team’s president has expressed concern that the arrangement could create challenges in the future as Green Bay tries to remain competitive.

Recent reports revealed that the owner of the Miami Dolphins was selling a one percent stake in the franchise, valuing the team at $12.5 billion. The news set off concerns within the Green Bay Packers front office.

“If you think about, any other team, they’ve got deep-pocketed owners, most of them are worth significantly more than that, and they could sell less than 10% of their team, give up no controlling interest, and raise a heck of a lot more than that,” Green Bay Packers president Ed Policy commented via Sports Business Journal.

Are the Packers renaming Lambeau Field?

The situation could eventually force Green Bay to consider renaming their iconic stadium, Lambeau Field.

“We’re soon to be the only stadium without naming rights. That’s not a threshold we’re looking to cross any time soon, but we might be a little more aggressive with some of the other entitlement inventory we just hadn’t taken advantage of in the past, including things like training facility entitlements and the Titletown campus,” the Packers president continued.

As Green Bay Aims to boost revenue, they plan to raise ticket prices for the 2026 season. Team management noted that attendance is strong, but they were not fully capitalizing on the high demand.

The Packers will hike face-value ticket prices between 3 and 11 percent for the 2026 season. Team officials believe the increase is necessary to ensure long-term financial sustainability.

Green Bay last captured a Super Bowl title in the 2010 season under head coach Mike McCarthy.